I responded to a comment on Facebook on the Social Media (NZ) page… http://bit.ly/auRQxk Ethan asked why Apple has accrued such a strong public perception of it’s brand, arguing that “it obviously pays”. Here’s my response: Public perception has developed because Apple have built a number of high-quality products, and gained a lot of positive recognition … Continue reading Why are Apple the New Black, and should they adopt “Do No Evil?”