Search Marketing is simply about bringing qualified traffic to your site, and converting them into long-term customers.
An effective online presence with fully integrated SEO provides optimised websites, develops and secures high-quality related incoming and outbound links, and undertakes wider promotions across the web using email, blogs, forums and Social Media using Content Marketing.
Search engines rank sites that are optimised for mobile phone and tablets (“Responsive”), as the numbers of users searching from these devices has increased at an exponential rate, with the massive adoption of smartphones.
Another key factor is speed – although measured in milliseconds Google knows that users find slow-loading sites unsatisfactory, and sites that contain large images or extraneous code that has to be processed tend to make browsing a slow process, losing potential customers. This is especially important on mobile devices.