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Taylor Swift and Apple Music: Eating My Words

by Phil Wollerman | Tue,Jun,2015 | Apple, Marketing

Yesterday I had a rant about the principles behind Mega-star Taylor Swift’s stand against the corporate might of Apple Inc. Today she won a significant battle for small artists – and I couldn’t be happier! Talk about a sweet outcome for Apple and the...

Why I disagree with Taylor Swift about Apple Music

by Phil Wollerman | Mon,Jun,2015 | Apple, Marketing

I love music and some of my closest family are expert/professional musicians. I want them to be successful and thrive – and have seen how hard it is to get ahead in an industry where the effort put in is barely registered by those who get the benefits, so I...

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