by Phil Wollerman | Tue,Jul,2010 | Uncategorized
As fans of the classic Australian comedy film The Castle heard: “As the real estate agent said, “Location, location, location”, and we’re right next door to the airport. It will be very convenient if we ever have to fly one day”. Many of...
by Phil Wollerman | Tue,Jul,2010 | Uncategorized
This is not a fairy story. It’s not even a fable… But it is a chance to reflect on some of the things that can help make your web presence fabulous. And when I say fabulous I mean delivering more traffic, more conversions and communicating with your...
by Phil Wollerman | Mon,Jul,2010 | Uncategorized
Google have started to produce some extremely useful, if a little less than fully polished, videos about their ranking system on local maps. As local business becomes more and more relevant for search engine marketing and for every website owner as a consequence,...
by Phil Wollerman | Sat,Jul,2010 | Uncategorized
A hurried press conference on a Friday – great time to lessen the impact of a media release that many won’t come across ’til monday or tuesday, lessening any negative impact by dispersion. Well, no big deal was it? A difficult PR proposition handled...
by Phil Wollerman | Sat,Jul,2010 | Uncategorized
I responded to a comment on Facebook on the Social Media (NZ) page… http://bit.ly/auRQxk Ethan asked why Apple has accrued such a strong public perception of it’s brand, arguing that “it obviously pays”. Here’s my response: Public...
