by Phil Wollerman | Tue,Sep,2015 | Local Search, Mobile, Optimisation, Search Marketing
Up until August 2015, Google listed the top seven local search results in what was nicknamed the “Seven Pack”. If you could appear there you could leapfrog the traditional organic listings, get a marker on the accompanying map and also a phone...
by Phil Wollerman | Tue,Jun,2015 | Apple, Marketing
Yesterday I had a rant about the principles behind Mega-star Taylor Swift’s stand against the corporate might of Apple Inc. Today she won a significant battle for small artists – and I couldn’t be happier! Talk about a sweet outcome for Apple and the...
by Phil Wollerman | Mon,Jun,2015 | Apple, Marketing
I love music and some of my closest family are expert/professional musicians. I want them to be successful and thrive – and have seen how hard it is to get ahead in an industry where the effort put in is barely registered by those who get the benefits, so I...
by Phil Wollerman | Sat,Apr,2013 | Uncategorized
Google creates a Global report called “Mobile Planet” that shows that in New Zealand, Smartphone penetration in 2011 – 2012 was 44% of the population of 4.4 million. 46% of users accessed the Internet every day, and most said they “never left...
by Phil Wollerman | Mon,Oct,2011 | Uncategorized
These highly effective SEO tips are very easy to implement. Some of the most powerful SEO techniques are also the easiest to action, to increase both traffic and conversions. Search Engine Optimisation much covers more than link-building and exhaustive keyword...
